EaPTC News & Events

Business partners from Armenia and Georgia to learn effective marketing and PR

August 14, 2016

On August 16-17, 2016 training on PR and marketing issues for business partners from the neighbouring regions will be held in Kachreti, Georgia, within the Cross-Border Economic Development (CED) Project implemented with the financial assistance of the European Union in the framework of the Eastern Partnership Territorial Cooperation Programme (EaPTC).

The event is aimed at supporting increased transaction between business entities of Kvemo Kartli (Georgia) and Tavush (Armenia) regions. Participants of the training will learn the basics of effective and efficient PR and Marketing in a cross-border setting that features linguistic diversity, limited consumer capacity and diverging national regulatory frameworks.

The Project “Cross-Border Economic Development” is aimed at improving living conditions of the bordering communities in the Kvemo Kartli and Tavush regions and strengthening their cross-border potential, primarily in the field of agriculture. To learn more about the project please visit our grant projects page or the official page of the project on Facebook.

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